Santiago Campo lives with his wife in Sincelejo, Colombia. He is most proud of his six children, all of whom are already independent and have their own families. Santiago runs a stall at the Sincelejo central market. Although he is well known and has a good place in the market, one of the reasons why he keeps working after retirement age, this has not always been the case. In city central markets in Colombia, most retailers are also wholesalers, so they must have a fair amount of available cash at any given point. This lack of liquidity was Santiago´s main difficulty. Opportunity has been able to help him out sort this problem with a loan specifically tailored for small entrepreneurs. With his loan, Santiago bought several loads of vegetables and fruit directly from the cultivator, sold them in both retail and wholesale, and then reinvested the money in more loads. He talks about his increased sales with a smile since that means he will be able to help out his children and grandsons.