Idi Alhassan is a hardworking husband and father who lives with his wife and their four children in Koforidua, Ghana. For over 30 years, Idi has worked as a yam and cereal vendor to earn a living and provide for his family. Each day, he sells his supplies of yams, grains and dried goods to food vendors, retailers and customers in the busy commercial center in his community. Despite his three decades of business experience, Idi struggled to support his family, especially when paying his children's school fees.
Everything began to change when Idi joined Opportunity International. He received financial training and a loan, which he used to purchase stock in bulk. With larger supplies of yams and wider varieties of cereals to sell, Idi has been able to meet more of his customers' needs, sell to more retailers and drive his profits higher than ever before.