Liwayway is an enterprising entrepreneur who sells beauty products to help her husband Donie provide for their four children in Guimba, Philippines. For several years, she has worked in direct sales selling cosmetics to her neighbors and customers to earn a living. Although she has many customers in her community, she has struggled to make ends meet. She was determined to expand her business so she could sell to more customers, but she did not have the capital she needed after meeting her family’s needs and paying her children’s school fees.
Everything began to change when Liwayway joined Opportunity International. She received financial training and a loan, which she used to purchase a wider variety of cosmetic and beauty products to sell. Now, she can not only meet more of her existing customers’ needs, but she can also sell to more of her neighbors, which has greatly increased her income. She hopes that as her business continues to grow, she will be able to make improvements to her family’s home and give her children the best education she can afford.