Ruth Mbeke lives with her husband, Otieno, and their five children in Kisumu, Kenya where she has managed a small retail store for the past 10 years. She sells a wide variety of groceries and household goods at her business, and her store has become her family’s strongest source of income. Despite all her hard work, she has struggled to afford her family’s daily expenses, while trying to restock and sustain her store. Ruth was determined to improve her business and to build it into a supermarket someday, but she didn’t have the capital she needed.
Ruth found the solution to her business troubles when her neighbor encouraged her to join Opportunity International in 2014. She received valuable financial training and a loan to restock her business, which has helped her meet more customers’ needs and increase her income. Now, Ruth is using her second loan to purchase a wider variety of products in bulk for her store. By expanding her selection of goods, Ruth is confident she will be able to attract new customers to her business, meet more of her neighbors’ needs and drive sales, giving her the income she needs to support her family and business. She hopes that she can save her earnings to give her children a quality education and to expand her small store into a full-service supermarket. In doing so, she hopes that she will be able to create jobs in her community and generate enough income to help educate and care for orphans in her community.