Jovita Crisostomo lives with her husband, Ruben, and their two children in Cabiao, Philippines where she has run a sari-sari store for several years. Jovita’s sari-sari store is her family’s main source of income and has helped her provide for her family and educate her children. However, Jovita has struggled to generate enough income to sustain her business while also meeting all of her family’s daily needs. Oftentimes, she could not afford to restock her business when paying her children’s school fees.
Jovita found the solution to her business troubles when she became a client of Opportunity International. She joined a Trust Group where she received valuable financial training and a loan, which she used to purchase a wider variety of stock for her store in bulk and to pay her children’s school fees. By expanding her selection of merchandise and her amount of stock, Jovita hopes she will be able to meet more customers’ needs, attract new patrons to her business and increase her profits.